With less than two weeks to go, the countdown to one of Africa’s most influential travel events has officially begun. From 13 – 15 April 2026, WTM Africa 2026 returns to the iconic Cape Town International Convention Centre (CTICC), bringing together the continent’s most exciting voices in travel, tourism and hospitality. Of course, it’s not just industry buzz, but also a space where the future of African travel takes shape.
WTM Africa 2026: Where Travel Meets Opportunity
Over three dynamic days, more than 70 sessions will unpack the trends, challenges and opportunities shaping travel across Africa and beyond. From sustainability to innovation, the programme has been thoughtfully curated to offer meaningful insights – not just for industry professionals, but for anyone deeply invested in the evolution of travel.
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“This year’s content agenda reflects the most pressing trends and opportunities influencing Africa’s tourism sector,” says Olivia Gradidge. “Each session is designed as a resource – a space to learn, connect and better understand where the next big opportunities lie.”
A Toast to Wine Tourism
For lovers of wine, slow travel and immersive experiences, one of the most exciting additions this year is the Wine Tourism Track, developed in partnership with the Wine Tourism Conference.
This dedicated series of sessions explores how destinations can craft meaningful, high-value wine experiences – something that continues to captivate travellers across the globe.
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The highlight? An exclusive documentary premiere by Blaauwklippen Wine Estate, paired with a curated Visit Stellenbosch wine tasting experience. It’s a moment that beautifully blends storytelling, heritage and the sensory pleasure of wine – a true reflection of South Africa’s world-class wine culture.
The Future of Travel: From AI to Human Connection
This year’s programme leans into the ever-evolving intersection of technology and human experience.
With sessions like the WiT Africa Next Generation Leaders Roundtable – powered by Booking.com – the spotlight is firmly on the future of leadership in a rapidly changing industry. Under the theme Leadership Qualities in the Age of AI, emerging voices and industry mentors will explore what it takes to thrive in a world where digital innovation meets authentic human connection.
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At the same time, initiatives like NextGen Ready – developed with the African Youth in Tourism & Hospitality Association – address the growing need for hybrid skills in tourism, blending technology with creativity and emotional intelligence.
From Business Events to Sports Tourism
Returning alongside the main event is IBTM Africa, offering a focused lens on the MICE (Meetings, Incentives, Conferences and Exhibitions) sector – a key driver of global travel.
Meanwhile, the relaunch of SETE (Sports & Events Tourism Exchange), in partnership with Nielsen Sports, highlights Africa’s growing influence within the global sports tourism landscape – a space that continues to gain momentum.
Sustainability at the Heart of It All at WTM Africa 2026
No conversation about modern travel is complete without sustainability and at WTM Africa, it remains front and centre.
Through the Responsible Tourism Conference and Awards, the event continues to champion conscious travel practices, celebrating those who are actively shaping a more responsible and inclusive tourism industry.
Cape Town Takes Centre Stage
As host city, Cape Town once again sets the scene for connection, collaboration and global exchange. “This is where the real work happens,” says James Vos. “Through conversations, partnerships and shared vision, we grow tourism together.”
Ultimately, that is what makes WTM Africa so powerful – it’s not just about ideas, but about turning those ideas into meaningful action.
Why WTM Africa 2026 Matters
Whether you’re a travel professional, a storyteller or simply someone who believes in the power of travel to connect and transform, WTM Africa 2026 offers a rare opportunity to witness the industry at its most dynamic.
Three days. One space. Countless conversations that will shape the future of travel in Africa.
Register here.
Explore the full programme.
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