South Africa’s fashion scene has just gotten a major boost with the arrival of two new Ted Baker retail stores. Thanks to a partnership between Authentic Brands Group (Authentic) – a global leader in brand development – and ARES Holdings, a renowned South African brand distributor, the iconic British fashion brand is clearly on the road of solidifying its presence in the most Southern part of Africa.
The collaboration is set to bring Ted Baker’s signature blend of elegance and playfulness to stylish shoppers in to of the country’s most renowned shopping destinations: Johannesburg’s Hyde Park Corner and Cape Town’s V&A Waterfront.
ARES Holdings is now overseeing the distribution of Ted Baker’s diverse collections. These include sportswear, tailored pieces, denim, outerwear and footwear for both men and women.
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A New Era for Ted Baker in South Africa
“This partnership with ARES Holdings marks an exciting new chapter for Ted Baker in South Africa,” says Warren Bowers, General Manager for Africa at Authentic. “By combining Ted Baker’s iconic DNA with ARES Holdings’ expertise in the South African market, we’re curating unforgettable shopping experiences for fashion lovers in Johannesburg, Cape Town and beyond.”
Where Creativity Meets Local Flair
Ted Baker’s new stores are more than just retail spaces. They offer immersive experiences, thoughtfully designed to reflect the character of their locations while staying true to the brand’s quirky charm.
Hyde Park Corner, Johannesburg
This store celebrates London’s Hyde Park and its famous equestrian heritage, with a playful nod to South Africa’s vibrant textile traditions. Shoppers can expect design elements like horseshoes, saddles and horse stall-inspired fitting rooms – all enhanced by bold patterns brought on by local craftsmanship.
📍 Shop UM27B, Corner Jan Smuts Avenue & William Nicol, Hyde Park Corner
V&A Waterfront, Cape Town
Drawing inspiration from the whimsical journey of penguins between London and Cape Town, the V&A Waterfront-based store blends nautical themes with Art Deco sophistication. Think portholes, ropes and geometric patterns, plus delightful penguin motifs dressed in South African-inspired outfits.
📍 Shop 7212, V&A Waterfront, Cape Town
What to Expect at Ted Baker
Both stores will showcase the latest Ted Baker Spring/Summer ’24 Collection, featuring an array of stylish options for men and women. You can also explore the coveted Ted Baker Icon bags, making these new stores a must-visit for fans of timeless, high-quality fashion.
“We are thrilled to work alongside Authentic to breathe new life into Ted Baker in South Africa,” says Gareth Kemp, CEO of ARES Holdings. “The new stores capture the brand’s quirky spirit beautifully, and we’re confident shoppers will love these unique spaces.”
Let’s Go Shopping!
Ultimately, the new Ted Baker stores in Johannesburg and Cape Town offer a fresh take on British fashion, infused with local flair. Whether you’re looking for the perfect summer outfit, standout accessories or a taste of Ted Baker’s signature charm, these two new stores are fashion destinations you wouldn’t want to miss.
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