The term ‘luxury’ is no longer defined solely by what we own. In fact, it is being redefined by the art of experience in the world around us. Increasingly, discerning travellers are seeking meaningful moments, authentic connections and experiences that engage the senses long after a journey ends. And, it is this evolving definition of luxury that lies at the heart of the new partnership between Lexus South Africa and Tintswalo Collection.
Lexus South Africa has just announced a premium partnership with Tintswalo Collection – a collection of boutique hotels and luxury properties located in some of Southern Africa’s most remarkable settings. Rooted in a shared appreciation for craftsmanship, sensory design and meaningful human connection, the collaboration promises a series of curated experiences that blend refined hospitality with a deep sense of place.
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In essence, both brands understand luxury as an emotion rather than an object, hence, by combining Lexus’ philosophy of refined innovation and Japanese hospitality with Tintswalo’s intimate approach to South African luxury travel, they’re bound to bring guests experiences designed to inspire, connect and linger in memory.
As Tasneem Lorgat, General Manager, Marketing Communications at Lexus South Africa, says: “The Lexus brand is built on anticipation, craftsmanship and hospitality. Through this partnership with Tintswalo Collection, we are able to express those values beyond our vehicles and into immersive lifestyle experiences that reflect how our customers live, travel and connect with the world.”
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The Art of Experience
Lexus Lexcursion™
At the heart of the collaboration is a shared vision known as The Art of Experience – a platform that reimagines what modern luxury looks and feels like through movement, mindfulness and place. Across selected Western Cape Tintswalo properties, guests will be able to book a collection of exclusive experiences designed to showcase the beauty of South Africa through a carefully curated lens. Among them is the Lexus Lexcursion™ – a chauffeured luxury drive through the Cape Peninsula that invites guests to experience the region through scenery, culture, cuisine and sound. Designed to engage all the senses, the journey transforms travel itself into the destination.
The Lexus Tea Experience: Omotenashi at Tintswalo
Those seeking a slower, more contemplative experience can immerse themselves in The Lexus Tea Experience: Omotenashi at Tintswalo. Hosted at the new Tintswalo Summer House, the experience draws inspiration from Japanese tea traditions while incorporating South African botanicals, creating a thoughtful fusion of two cultures connected by hospitality and attention to detail.
The Lexus Jazz Kissa: The Sound of Craft at Tintswalo Boulders
Music lovers will find themselves drawn to The Lexus Jazz Kissa: The Sound of Craft at Tintswalo Boulders. Inspired by Japan’s iconic jazz cafés, this intimate ocean-facing listening lounge celebrates the art of slow listening, exceptional sound quality and beautifully considered design.
Intersect by Lexus
The Lexus-Tintswalo partnership also extends into the creative arts through Intersect by Lexus, a rotating retail and artistic platform that will showcase South African artists and designers whose work embodies refined craftsmanship, conscious luxury and understated beauty.
Together, Lexus and Tintswalo hope to create experiences that transcend traditional hospitality. Ultimately, the focus is on creating moments rooted in care, anticipation and emotional connection – values inspired by the Japanese philosophy of Omotenashi and complemented by the warmth South African hospitality is renowned for.
“We are delighted to partner with Lexus – a brand that understands the emotional side of luxury. This collaboration allows us to enhance our guest journeys through thoughtful mobility, cultural storytelling and meaningful experiences that reflect both our local heritage and a global design language,” says Lisa Goosen, CEO at Tintswalo Collection.
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As luxury travel continues to evolve towards experiences that prioritise authenticity, wellness, culture and connection, this partnership seems ideal. Whether through a scenic journey around the Cape Peninsula, an immersive tea ritual, a jazz listening session overlooking the ocean or an encounter with South Africa’s creative talent, The Art of Experience offers travellers new ways to engage with destinations and themselves.
This partnership will continue to evolve throughout the year, with additional experiences, artist collaborations and curated moments set to be introduced across the Tintswalo portfolio.
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