Sailing into Style with Louis Vuitton

Louis Vuitton sailing-themed capsule collection 2024

By Renate Engelbrecht

Tuesday, May 28

I am dreaming of sailing into style with Louis Vuitton’s nautical-themed capsule collection for the 37th America’s Cup Barcelona this year. Especially now, after finishing the second book of The Seven Sisters’ series by Lucinda Riley, in which Ally is an avid sailor.

Synonymous with luxury and innovation, the brand has proudly unveiled a special capsule collection in celebration of the Louis Vuitton 37th America’s Cup Barcelona sailing race. Established in 1851, the America’s Cup stands as the oldest international sporting trophy, and Louis Vuitton’s partnership with the race spans over four decades, beginning in 1983. This year, as the title partner of the globally esteemed sporting event, Louis Vuitton commemorates its enduring ties and shared values of travel, innovation and performance.

Louis Vuitton Capsule Collection

The Louis Vuitton 37th America’s Cup, including the Louis Vuitton Cup, will grace Barcelona’s shores from 29 August to 27 October 2024. Defending champion, Emirates Team New Zealand, will compete against the victor of the Louis Vuitton Cup, contested among teams from the USA, Switzerland, Italy, France and the UK. They will navigate the waters around Port Vell and the scenic beaches leading to Port Olim.

Paying homage to this illustrious event, Louis Vuitton has unveiled dedicated ready-to-wear men’s and women’s attire, bags and accessories, capturing the thrill and vitality of the world’s premier sailing regatta. The collection encapsulates three distinct themes: Riding the Waves for technical pieces; A Day on the Deck for sporty day wear; and Elegant Summer Evening attire. Seamlessly blending house emblems with bold colors and nautical motifs, the designs effortlessly evoke the spirit of maritime adventure.

Louis Vuitton


The vibrant America’s Cup logo – a historical ‘V’ emblem – is central to the collection. In essence, it’s a nod to Gaston-Louis Vuitton, and it is adorned with colour blocks of red, white, and navy, serving as a recurring motif throughout the pieces. From technical gear designed for the rigors of sailing, to chic ensembles suitable for soirées by the sea, each garment and accessory exudes elegance and sophistication synonymous with the brand.

Fashion enthusiasts and sailing aficionados alike can anticipate the arrival of the Louis Vuitton 37th America’s Cup Barcelona capsule collection, set to hit stores and online platforms on 18 July 2024. As the anticipation builds for this prestigious sporting event, join me in dreaming about embarking on a journey where luxury meets the high seas.

Louis Vuitton new capsule collection sailing


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