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View Louis Vuitton’s Women’s Prefall 2023 Collection

April 29, 2023 @ 1:00 pm

South Korea Jamsugyo Bridge Seoul Louis Vuitton

Louis Vuitton will reveal its Women’s Prefall 2023 collection on 29 April in the heart of South Korea’s dynamic capital, set against the backdrop of the iconic Jamsugyo Bridge. The collection marks the next chapter in a strong, longstanding relationship between the Maison and South Korea.

With the ‘Art of Travel’ at its core, Louis Vuitton has staged shows across the globe at world-renowned locations and landmarks of architectural significance, paying homage to exceptional design and local culture. Its latest touchdown in Seoul brings guests and global viewers alike to this buzzing metropolis, where 600 years of history meets the forefront of cutting-edge innovation.

Louis Vuitton opened its first Seoul store in 1991 and the city and its cultural vibrance have been an ongoing source of inspiration for the brand. A stop for the Maison’s “Volez, Voguez, Voyagez” exhibition in 2017; a constant across the Louis Vuitton literary editions, and the site of Frank Gehry’s remarkable Louis Vuitton Maison Seoul with its highly anticipated restaurant pop-ups, the brand-ciry relationship continues to grow.

Now, the Prefall fashion show at the Hanging River, which encapsulates the essence of Seoul, will surely impress. The show will be in harmony with 2023-2024 Visit Korea Year, an inclusive cultural event, providing a unique and unforgettable experience for guests and international audiences alike. In addition to those attending, the show will be streamed live globally on Louis Vuitton social channels and on public screens across Seoul. Furthermore, 100 local fashion students have been invited by the Maison to experience the show up close. And, in spirit of creative collaboration dear to Nicolas Ghesquière, Artistic Director of Women’s Collections, the acclaimed film director, Hwang Dong-Huyk (renowned for the original Netflix series, Squid Game) will participate in the show as Creative Advisor.

Louis Vuitton will continue to promote the beauty of Seoul and the uniqueness of the Hanging River to the world even after the show, through various activations. These will include both short-term and long-term projects in collaboration with the Seoul Metropolitan City and the Korea Tourism Organisation.

To watch the Prefall fashion show on 29 April, click here.

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April 29, 2023
1:00 pm
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Louis Vuitton
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