While Europe may be a summer hotspot, winter brings its own unique charm to that side of the world. In fact, Wikus and I always crave a European Christmas Market come this time of the year… For South Africans, trading the sunshine for the allure of a cold festive season is a novel experience, for sure. Can you see it? Twinkling festive lights, mulled wine and cozy fires… the true spirit of Christmas. Christmas markets are undoubtedly one of the biggest highlights of a European winter. Normally running from late November through December, here are six of the best European Christmas markets you wouldn’t want to miss out on:
Erfurt’s Medieval Christmas Market – Weimar, Germany
Set in one of Germany’s best-preserved medieval cities, Erfurt offers the quintessential Christmas market experience. Stroll through a marketplace filled with festive treats, including schnitzels, gingerbread and egg punch, while browsing handcrafted decorations, pottery and blue-dyed fabrics. The market is beautifully framed by the towering St. Mary’s Cathedral and St. Severus Church. In addition, the charmingly lit boutiques of the Krämerbrücke (Merchants’ Bridge) are also a shopper’s paradise.
Munich Christmas Market – Munich, Germany
One of Europe’s oldest and most traditional Christmas markets, the Christkindlmarkt, is located in the heart of Munich. Dating back to the 14th century, this market is rich in history and festive spirit. It is set in Marienplatz Square, in front of Munich Town Hall, and here you can enjoy stalls offering handmade ornaments, nutcrackers, gingerbread and warm drinks. The giant Christmas tree, glowing lights and Christmas carolers make it the ultimate magical winter experience.

Christkindlmarkt – Vienna, Austria
Vienna’s Christkindlmarkt offers a blend of historic charm and festive fun. Located in front of the impressive Rathaus City Hall, the market features stalls filled with handcrafted toys, traditional Austrian foods and warming Glühwein. Don’t miss the beautifully lit Rathauspark, complete with glowing hearts and a massive Advent wreath. Not to mention the ice skating rink, perfect for family fun!
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Franziskanerplatz Christmas Market – Lucerne, Switzerland
Nestled in the Swiss Alps, Lucerne’s oldest Christmas market is held in the picturesque Franziskanerplatz square. Romantic wooden cottages adorned with twinkling lights create a cozy village atmosphere, while a giant Advent wreath surrounds the central fountain. Visitors to this market are treated to delicious Swiss treats and the breathtaking winter beauty of Lucerne’s Old Town.
Ljubljana Christmas Markets – Slovenia
Ljubljana’s festive fair offers a truly enchanting experience along the banks of the Ljubljanica River. The city’s baroque architecture – including Ljubljana Castle and St. Nicholas Cathedral – provides a stunning backdrop for the wooden stalls selling kuhano vino (mulled wine), gifts and festive treats. Take a break on the Triple Bridge, where cafés and restaurants offer the perfect spot to recharge during your shopping spree.

Strasbourg Christmas Market – Strasbourg, France
Strasbourg, the self-proclaimed ‘Capital of Christmas,’ hosts France’s oldest and largest Christmas market. Dating back to 1570, this Alsace region gem features over 300 wooden chalets selling everything from handcrafted ornaments to traditional French festive foods. Spread around Cathedral Square and Place Broglie, it’s a destination that captures the essence of a true European Christmas.
Make the Most of Your Christmas Market Experience
If you’re short on time but want to visit multiple markets, consider joining a guided Christmas market tour. For instance, Trafalgar’s Christmas market tour covers Austria, Germany and Switzerland over eight days, giving you a taste of festive charm across four countries. Alternatively, Insight Tours offers various options from eight to 13 days, taking you through Slovakia, Germany and more.
Whether you’re on the hunt for one-of-a-kind gifts or simply looking to bask in the festive atmosphere, Europe’s Christmas markets promise a magical winter adventure. These markets are the perfect way to experience the joy of the season and create memories to cherish long after you’ve returned home.
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