South Africa’s world-renowned wine industry has been one of the industries that have been hit the hardest by the past year’s COVID-19 regulations. According to Vinpro, we’re looking at an overall loss of over R8 billion in direct sales revenue for the wine industry alone. As traditional business models and revenue streams literally dried up over night, wine farms have had to reinvent the wheel in a bid to survive. Avondale Wine Estate is a case in point.