WINE
How Avondale diversified to ensure its post-COVID sustainability

How Avondale diversified to ensure its post-COVID sustainability

South Africa’s world-renowned wine industry has been one of the industries that have been hit the hardest by the past year’s COVID-19 regulations. According to Vinpro, we’re looking at an overall loss of over R8 billion in direct sales revenue for the wine industry alone. As traditional business models and revenue streams literally dried up over night, wine farms have had to reinvent the wheel in a bid to survive. Avondale Wine Estate is a case in point.

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362 Years of South African Wine: A grateful celebration

362 Years of South African Wine: A grateful celebration

It was my first time to be invited to the annual Wine Harvest Commemorative Event. It was also the first time they have had to do it virtually. The current situation of the crippled economy has had a devastating effect on the South African wine industry and still, their annual Wine Harvest Commemorative Event focused solely on celebration of 362 years of the vine.

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